Downton Abbey: series 3 production begins
As production on series 3 of Downton abbey behins, Digital Spy posted video interviews with the Downton Abbey cast who attended the Elle Style Awards this week.
Production on the third series of Downton Abbey begins this week, with the cast returning to their roles in the critically acclaimed drama. Stars Laura Carmichael, Sophie McShera, Lesley Nicol and Allen Leech spoke to Digital Spy's Anna Williamson on the red carpet of the Elle Style Awards last night, confirming that they would be back filming in Highclere Castle. "We had a read through of the first five scripts, and they are really, really good," Leech said. "I think it's going to be very exciting."
Several articles have appeared onine about the Downton Abbey phenomenon, including this one on the Daily Beast. The Lost Remote website posted an article about the social media impact for the series, and discovers plans ahead for series 3.
PBS will also continue successful paid promotion via Twitter using “promoted tweets” targeting both our Twitter channel’s followers, and those who do relevant Downton Abbey-related searches. Engagement rates for these ads are more than 5X Twitter’s average.
When Downton Abbey won the Golden Globe Award for Best Mini-Series, Twitter announced that the event peaked at 6,162 tweets-per-second — outpacing last year’s Super Bowl and the Royal Wedding. Twitter tweeted about this achievement to its 7 million+ followers, saying that the Downton Abbey win “had the most Twitter buzz during the Globes broadcast, followed by a shot of Tina Fey and Amy Poehler, and The Artist’s win for Best Score.
Live Chats are breaking records. The live chat with Hugh Bonneville (Lord Grantham) on Jan 30 had 4900 live readers and 2100 comments during the 1-hour chat). The Laura Carmichael (Lady Edith) chat on Feb 6 had 4200 live readers and 1700 comments during the 1-hour chat. Allen Leech (Branson) is next on February 13.
Downton Abbey cast interviews have been posted on YouTube; currently, PBS’ channel on YouTube (www.youtube.com/pbs) streams about a million videos per week.
Downton, Season 2 YouTube videos have been viewed over 340,000 times, with videos created from the New York event capturing nearly 100,000 views. This video is the most popular Downton piece on YouTube.
Related promos and “coming soon” videos debut here at the same time they do on PBS.org and on the MASTERPIECE page on PBS.org.
Google+ (Google Plus)
We have used PBS’s growing (and, recently verified by Google) Google+ page to promote discussions about, and tune-in for, Downton Abbey Season 2. GetGlue: Social check-in service GetGlue has a series of exclusive Downton Abbey stickers that are unlocked when users check in during the broadcast. These check-ins are also broadcasted to users’ social network profiles to amplify the reach and broaden the conversation around the broadcast. For the month of January, there were more than 43,000 check-ins to the episodes, with a social reach of 17.7 million. The number of users checking in grows with each episode.
Downton will be back for a third season that takes place in the roaring twenties.